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One example is, I acquired how C-stage executives frame advertising channels like Search engine marketing. The primary accomplishment metric that I was calculated on was proportion of General referring targeted visitors (well below ten% Once i initial begun). Though I used to be in the position to exponentially expand natural search referrals, specifically for vital niches like fantasy soccer and March Madness – both equally of that happen to be massive moneymakers for CBS – the cumulative impact on All round traffic was minimal (never ever reached twenty%).
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